Trade Du Jour

Tuesday, July 20, 2004

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Boing Boing: Circular concept printer

Boing Boing: Circular concept printer



Want to save space on your desk, or need a printer for business travel?

Check out this awesome innovation! The circular concept printer changes everything!

Monday, July 19, 2004

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ChangeThis: Bloggers

ChangeThis: Bloggers

"ChangeThis is building a platform for the launch of important new ideas. Ideas that will spread far and alter the tone of our conversations. Ideas that will change minds."

"Television and the Internet haven’t improved our ability to make rational decisions—to change our mind at the right time. They’ve made it worse."

"Until we can get comfortable talking about rational arguments, we’re going to be at a disadvantage when faced with fundamentalists, who aren’t at all shy about spreading their point of view."

"The goal isn’t to make money. The goal is to make a difference."

"When Lawrence Lessig wrote Code and Other Laws of Cyberspace, he changed our understanding of intellectual property and the Internet. When Seth Godin released Unleashing the Ideavirus, he did the same for the spread of ideas. Eric Raymond’s The Cathedral and the Bazaar gave voice to open-source software development, and the largest companies in the world joined the fight. The authors of The Cluetrain Manifesto laid out their rules for the new economy, and millions of individuals arrived at their doorstep to sign their assent.

Each of these authors reached millions of people and changed the course of an entire field. Each began with an idea, wrote a manifesto, and released it on the Internet. Readers did the rest.

This summer, ChangeThis is taking the magic that helped spread these manifestos and creating a new medium for spreading thoughtful, innovative, and important ideas. We believe we’ve found a way to change things for the better. Come August, we’ll prove it."

Tuesday, July 13, 2004

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Pricing Psychology Strategies

Pricing Psychology Strategies

Marelen Jensen has a lot to teach on the subject of pricing. She has even more to share with those who want to learn how to market information products virtually!

For copy that would make Dan Kennedy jealous, take a peek at www.pricingpsychology.com. While you are there, do yourself a favor and pick up a copy of her Pricing Psychology Report...

This site is a great example of what Seth Godin refered to in his "Blended" post. Marlene is an expert in her field, and her research is used for graduate-level marketing instruction; however, the valuable information she has to share is publicly accessible for entreprenuers who need consultant information for bookstore costs.



Monday, July 12, 2004

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Seth's Blog: Blended

Seth's Blog: Blended

Seth Godin recently posted a story about the new W Ketchup, marketed to rival the deep pockets of Heinz. In his commentary, Seth paints the evolution of our commerical expectations, and contrasts the ideals of yesteryear in terms of societal norms.

The winner is still the one who believes in the Golden Rule. According to Seth, it is those [businesses] who "treat their customers and their constituents with respect and honesty" that survive and continue to pave the future paths to success.

What great thoughts a bottle of Ketchup can inspire... providing you buy the *right* bottle of ketchup!